Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth

by Tracy Eiler

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A smart, practical guide to rocket-powered business growth.

Aligned to Achieve puts sales and marketing on the same page, creating a revenue "dream team" that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals.

Misalignment between sales and marketing is an age-old problem - frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth.

  • Understand the cost of misalignment and the driving forces behind it
  • Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment
  • Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams
  • Discover how other companies are uniting their sales and marketing teams into a single force for growth
  • Walk away with practical advice on how to apply the recommendations in the real world

Misalignment is frustrating for everyone in sales, marketing, and leadership. It's also detrimental to your organization's performance - but the problem is not insurmountable. In fact, most of the obstacles it creates are self-inflicted, and entirely within control of leadership. Aligned to Achieve helps you identify and remove those obstacles, and build a culture of sustainable growth.





















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Long-term customer relationships, growing accounts to be advocatesThe internet has changed that now customers prefer to educate themselves online and hold off on contacting the seller until as late as possibleAligned to Achieve: How to Unite Your Teams into a Single Force for Growth Upcoming SlideShare Loading in 5 1 1 of 41 Like this presentation? Why not share! Share Email Pinot: Realtime Distributed OLAP daOrder Now Then you can build your account list with certaintySo we built this matrix to plot our customer baseBaby, Kind & Mama close Kinderkleding Babykleding Meisjeskleding Jongenskleding Nieuw binnen Zomerjassen Sale Kleding voor mama Zwangerschapskleding Voedingskleding Luiers & Verzorging Luiers In bad Alle verzorging Thuis & Slapen Babyfoons Babykamer Kinderkamer Beddengoed Stoeltjes Wipstoeltjes Veiligheid Babyboxen Baby- & Peuterspeelgoed Eten & Drinken Babyvoeding Borstkolven Babyflesjes Alle eten & drinken Onderweg Autostoeltjes Fietsstoeltjes Buggy's Kinderwagens Draagzakken & -doeken Alles voor onderweg Tips Kraamcadeaus Babycadeaus Uitzetlijst Alle babyartikelen Outlet

What Youll Learn Inspire Your People Create and lead initiatives to focusyour teams on the right goals andmetrics to thriveTracy came to InsideView from her own marketing consulting firmIts a requirement for faster, more profitable growth 1996 - 2017 AbeBooks IncShe was recently named a B2B Demand Marketing Game Changer, and is included in the Top 20 Women to Watch in Sales Lead Management, and in the Top 30 Most Influential Women in B2B Marketing TechnologyIn the traditional funnel approach, where marketers fill the top and sales engages somewhere in the middle

Kantoor & School close Kantoor Papier Schrijfwaren Notitieboeken Bureau-accessoires Whiteboards & Prikborden Archiveren & Organiseren Verpakken & Verzenden Geldverwerking Alle kantoorartikelen Agendas & Kalenders Agendas Kalenders Agendavullingen Back to school Schoolagenda's Rekenmachines Schriften Notitieboeken Schrijfblokken Schrijfwaren Etuis Passers Bureau-accessoires Mappen Schoolboeken Studieboeken Rugzakken Alle schoolartikelen Computers & Laptops Computers Laptops Dataopslag Printers Inktcartridges & Toners Laptoptassen & -hoezen Software Kantoorinrichting Bureaus Bureaustoelen Beamers Bureauverlichting Archiefkasten As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before.This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth Named by LinkedIn as one of"10 Podcasts that Will Make You a Better Marketer" The Marketing Book Podcast: "Aligned To Achieve" by Tracy Eiler Posted by Douglas Burdett Tweet "Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth" by Tracy Eiler and Andrea Austin Tracy Eiler is the Chief Marketing Officer at InsideView where she leads the companys marketing strategy and initiativesMisalignment between sales and marketing is an age-old problem—frequently lamented, but seldom addressedAbout Services Resources Blog Podcast Contact let's talk Impact on people? 8For the first time, two pioneering executives in marketing and sales share their firsthand experience aligning business-to-business organizations in a convenient and comprehensive road map

Citete tot Restrnge Pre: 107.65 lei Puncte Express: 161 Pre estimativ n valut: 22.35 25.40$ 19.62 Carte disponibil Livrare economic 21 iulie-02 augustLivrare express 12-14 iulie pentru 34.39 lei Adaug n co Wish list Gift list Am citit! Adaug n list Preluare comenzi: 021 569.72.76 Specificaii ISBN-13: 9781119291756 ISBN-10: 1119291755 Pagini: 208 Dimensiuni: 147 x 223 x 20 mm Greutate: 0.34 kg Editura: Wiley Locul publicrii: Hoboken, United States V-ar putea interesa Why Winners Win: What It Takes to Be Successful in Business and Life Gary Pittard Pre: 77.62 lei How to Kill a Unicorn Mark Payne Pre: 62.98 lei Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing Jeremy Bullmore Pre: 89.04 lei Fundamentals of Public Relations and Marketing Communications in Canada Mark Hunter LaVigne Pre: 285.53 lei Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words Joe Vitale Pre: 75.45 lei Creating a MillionDollaraYear Sales Income: Sales Success through Client Referrals Paul MDestination, Rates & Speeds Stock Image 9We recommend focusing on pipeline as the primary measureBookseller Inventory # 26154248-n More Information About This Seller Ask Bookseller a Question Buy New US$ 14.47 Convert Currency Add to Basket Shipping: US$ 2.64 Within U.S.APreviously, Andrea led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoftBut what about the people in those accounts that could be involved in the purchase? TRACY TRACY TRACY Tier 1: White glove treatment, all personalized communications, requires the most marketing/field muscle (Max 30 accounts) Tier 2: Medium level of personalization (Max 50 accounts) Tier 3: Personalization based on persona or industry only (Remaining accounts) TRACY Green SDR touches are a mix of channels typical call/email from SDR, testing social techniques

Destination, Rates & Speeds Stock Image 7Drive full team alignment Hold mandatory communication meetingsOpportunity Goals 2They have worked at companies where sales and marketing were aligned, and at companies where they were not aligned, and saw how counterproductive and less profitable that approach wasMaas Leigh Bardugo Roald Dahl Edituri de top Penguin Books Little Brown Book Group Usborne Publishing Hachette Children's Group Serii Harry Potter ediii 2017 Rebel Girls Vrst Sub 2 ani ntre 3-5 ani ntre 6-8 ani ntre 9-11 ani Adolesceni Categorie Dezvoltare personal Dicionare Ficiune Ilustrate i interactive Material educaional Non ficiune Parenting Poezie Biografii Top vnzri Nouti Reduceri Livrare imediat Cele mai dorite Autori celebri Caitlin Moran Walter Isaacson Corey Taylor Paul Kalanithi Edituri de top HarperCollins Publishers Random House Serii Victoria Books General Jurnale personale i scrisori Memorii Poveti adevrate Art, arhitectur i design Top vnzri Nouti Livrare imediat Cele mai dorite Autori celebri ECompetition in the business-to-business space has evolved rapidly with advances in technology, and organizations that don't update obsolete growth strategies will fail 07f867cfac
Tracy Eiler

Order Now She is the co-author of a business book (October 2016, Wiley), called Aligned to Achieve, about sales and marketing alignmentThis book is required reading for all sales and marketing leaders and their CEOsB2CDA-LR37J-YK78Y-A3S53-VWN7UThey have worked at companies where sales and marketing were aligned, and at companies where they were not aligned, and saw how counterproductive and less profitable that approach was
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